Monday, January 19, 2009

Strawberry Chex

Reading through some celiac news this morning I came across a thread discussing whether or not Strawberry Chex had become gluten free. I decided to go straight to the source and call General Mills. I spoke with a very knowledgeable customer service member and was told that the barley malt has been replaced with molasses, making Strawberry Chex gluten free. However, they do not plan on labeling the box gluten free as they did with the Rice Chex. In fact, there is talk of removing the large gluten free label on the Rice Chex, as General Mills wants their consumers to read the label and be knowledgeable about the ingredients, rather than relay upon a GF stamp of approval, since ingredients can change. Thus as long as you see molasses and not barley malt on the Strawberry Chex, supposedly they are safe to consume. I myself will be buying a box, and will let you know if I have any adverse reactions.

2 comments:

Anonymous said...

Strawberry Chex you say, didn't know they made such a thing.

Zach said...

Check out my post on this subject - http://glutenfreeraleigh.blogspot.com/2009/01/general-mills-update.html. I personally do not eat anything made on a shared production line so I do not consider Strawberry Chex, Honey Kix or Chocolate Lucky Charms as GF.
-Zach