I was reading through some articles today and stumbled upon an article that anyone in the food industry or on a gluten free diet should be able to read. General Mills was featured in the Wall Street Journal recently, but since it is a paid site you need a subscription to view the full article. The article discusses how much cheaper it has been to market their new gluten free products, simply because the gluten free community talks and talks loudly about their likes or dislikes of certain gluten free products. It can become a huge game of telephone. General Mills went through at least 75 different experimental formulas before they came up with the flour blend they settled on for their new Betty Crocker Baking Mixes. General Mills plans to release dozens of more products next year, some of which will be gluten free. I wonder what they will be. A gluten free angel food cake mix, or perhaps any entire line of gluten free soups would be nice.
I have submitted this article to Digg, which, because of a special agreement between WSJ and Digg, means you can read the article in full--but only if you're a Digg user. So please, sign up for an account if you don't already have one, digg the story, and spread the word.
For the uninitiated: Digg is a user-submitted social news site, and Diggnation is a weekly video show recapping some of the top stories chosen by Digg founder Kevin Rose, and his good friend Alex Albrecht. Basically, they drink beer while nestled on a couch in their home as they joke around and review the weekly stories. My husband got me hooked on it, and I'm thankful, because they're entertaining yet informative for anyone slightly interested in tech-related news.
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